Does Page Rank Help You Make Money Online?
The Advantages Of Having An Authority Blog
Google has recently updated Page Rank and all over the blogosphere, people are cheering (or bemoaning) their fate.
Thoughts On Making Money On the Net received a PR3, as did A Bloggers Soapbox and Blogging Tips For Beginners. We were all pleased, even though we know that PR alone will not make you money, we see it as recognition of the hard work we have all put into our blogs, in terms of original ideas about making money, trying our best to give great advice for new bloggers and providing a great place for bloggers to communicate.
But the concept that PR alone will not make you money does need to be considered here. From working in adult blogging I know that a PR0 blog can get to the first page in Google and make good money, but I also know that a PR0 blog (especially an adult blog) will not provide the greatest way to get links for your other blogs, because the blog, popular as it may well be… will not be seen as an Authority Blog in the eyes of Google. Nevertheless, as I said in my previous post about backlinks, many links from a PR0 blog can still be very useful, most particularly if the blog is in the same niche.
But let’s consider Authority Blogs.
Google Page Rank is usually assigned on the basis of Authority (although not always, as fits the labyrinth which is Google PR…). But let’s make a stand here and say that Google PR is usually linked to Authority and then ask the question:
How Does Having An Authority Blog Help You Make Money On The Internet?
I’ll give you three examples:
Darren Rowse at ProBlogger has a PR6. He has many thousands of readers, posts regular tips and many bloggers read ProBlogger to get advice on how to make money on the internet. According to some sources, Darren makes a very good living as a professional blogger and Google definitely rates ProBlogger as an Authority Blog.
But does all that income come from ProBlogger? Of course not. Darren has a heap of blogs and sites making money for him, and he doesn’t mind talking about many of them in his posts. In fact, this helps them no end. Because he links to his other blogs as relevant examples within his posts, Google won’t mind at all. After all, ProBlogger is an authority blog. Google thinks we can trust its recommendations and acts accordingly. Now this is an excellent way to use an authority blog.
RT Cunningham’s blog Untwisted Vortex, An American Living In The Phippines is also very well respected (and a PR5 as I write this). RT has built up a large following of loyal readers by being a great blogger. He not only writes interesting and informative posts about The Philippines, he also provides excellent advice for bloggers on Monetization, Up-to-date Wordpress Optimisation Tips, Blog Reviews, and is an ardent advocate for using ‘dofollow’ on comments and provides a page for bloggers to post their dofollow blogs.
Because of RT’s consistent hard work and excellent content, Google sees his blog as an Authority blog. RT can make good use of this to talk about the place he now calls home in an informative and quite unique way. And people looking for advice about travelling to the Philippines can get help too. A win, win situation and another excellent use of Authority Blogging.
Those are two out of many ways in which Being An Authority Blogger Comes In Very Handy. There are other ways which also work and these can be a little ‘grey (or even black) hat’…
Grizzly has a brand new Make Money Online blog which is already providing excellent advice on how to make a living on the internet. However, because it is so new, even Grizzly cannot make this blog an Authority Blog yet….. But he has quite a few authority blogs and has been testing out ways to use authority blogs to show that Duplicate Content Is Googles Weakest Link .
The issue involves scaping and How Google Really Reacts To Scraped Content In Relation To PR. It makes a very interesting read (both the article and the comments). It’s just another way Authority Works. There are many more ways to make use of authority, be they whitehat, greyhat or blackhat.
So overall, we can congratulate ourselves for our increase in PR and then use it to our advantage, or we can tell ourselves PR doesn’t matter in the grand scheme of things and just get on with making a living online. Either way will work if we work hard at it.
You do not need to own a high PR or Authority Blog to make a living on the internet. But if you have one (or more…), it sure can help…
