Do Backlinks From High PR Sites Count For More?

We left New Blogger (NB) and SEO Guru (SEO) in the middle of their conversation about How To Make Money Blogging.

It looks like they are in for the long haul. So let’s see how they are getting along:

NB: I’ll go get us a beer.

SEO: Make that two…

NB: Yeah, course. Now you were talking about good quality backlinks. I know we all want quality, but what exactly does that mean?

SEO: Let’s take it from the G man’s point of view. G is offering a search service right?

NB: Yeah, of course….

SEO: And they are a business. A very powerful one. And they want to keep at the top, so they have to offer their customers good quality and lots of it, otherwise everyone would go elsewhere.

NB: But their customers aren’t the searchers, are they?

SEO:
Good point and not directly, no… but we’ll discuss that some other time, it can get kinda complicated. For now, we just need to know that the G man wants to provide quality searches. Ok?

NB: Ok. So what does Google call a quality search? Anything on Wikipedia?

SEO: Yeah, I know it seems like it, but forget that for now.

NB: Ok…

SEO: There’s one school of thought which says links from high PR sites - the higher the better - get you quality backlinks, so these count the most.

NB: Yeah, I read about that. Is it true?

SEO: Well, it can be. But we need to concentrate here on getting your blog on the front page of Google when it comes out of the sandbox, and links from high PR sites won’t always do that.

NB:
So getting high PR links is a waste of time then?

SEO:
No, not at all. If the G man has given a site a high PR rating, then it’s like saying to them “you’re quality man”. So, if that site links to you, it’s like it is telling big G that it thinks you are quality too.

NB:
Makes sense. So, I need to go and get me some backlinks from high PR sites. The more the better…

SEO: But that’s not enough.

NB: Sigh… didn’t think it would be…

SEO: No. Because a site with thousands of links from mainly low PR sites can still slam your site in the results pages by sheer numbers.

NB: So it’s not all about quality…?

SEO: Well, the G man says it is, but it’s still a numbers game man. And there’s something else about PR too.

NB: Thought there would be somehow…

SEO: When a site has a high PR, everyone is after them for backlinks.

NB:
Yeah, course…

SEO: Well, just think about that. You bought two beers right?

NB: Yeah. You ready for another?

SEO: Not right now, let’s concentrate first. Now, say two guys come and sit down with us and can’t afford a beer. They want to share ours…

NB: My beer? I don’t think so!

SEO: Let’s just pretend here man. Ok?

NB: Ok (rapidly gulping down beer…)

SEO: So, we’ve now got 2 beers and 4 guys drinking them. We all end up with less beer, right?

NB: Ok, got it. The more sites the high PR site links to, the less beer we all get.

SEO: I hope you’re joking there man?

NB: Yeah, course. PR get’s diluted. Perhaps you should have said we had to water down the beer…?

SEO: That’s the theory, yes. PR gets diluted by how many links the site gives out. So, if your competitor has thousands of links coming in from low PR sites, but those sites don’t give out many links, and you have a few hundred links coming in, mainly from high PR sites which give out loads of links, then it’s highly likely he will beat you in the search engine results.

NB: Ok, I got that part. Now all I need to do is go and find those links. Any ideas on that?

SEO: Yeah, plenty.

NB: Good. And with all that social bookmarking and commenting I’ve been doing, I’ve made a start on showing Google I mean business, so if I do the link building right, when I come out of the sandbox, I’ll be high in the search engines.

SEO: Takes some work and don’t forget about linking with your keywords. But we’ll talk more about how to get backlinks next time. You’ve been doing ok up to now, by the way.

NB: Thanks SEO. I read somewhere that all that commenting could count for links too, but only if the blogs I comment on are ‘dofollow’, not ‘nofollow’. Is that right?

SEO: That’s right, but we’ll discuss that more next time, along with all the other link building strategies you can use. OK?

NB: Thanks man! I’ll get us another beer before we go.

SEO: Make that two…

To be continued…

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